Boomera – Redefining Circular Engineering
Brammer deduced that only 3% of waste in Brazil was recycled. The rest ended up in landfills and garbage dumps. Neither the general public nor the public administrators took a formal and determined initiative to recycle the mounds of garbage accumulated every day.
Wisewaste was founded by a Brazilian Guilherme Brammer who was frustrated with the lack of environmentally favorable waste disposal options in Brazil. A materials engineer, he founded Wisewaste to discover technological solutions for products that were hard to recycle such as diapers, espresso pods as well as cigarette buds.
Hence, Bummer set out with Wisewaste to source solutions for this waste. He managed to find a use for BOPP, organize clean-up operations in Sao Paulo and develop a research laboratory. He also partnered with big multi-national corporations to help them find environmentally friendly solutions to their waste.
In 2017, he acquired a packing manufacturer and established Boomera with a workforce of 121 employees. Boomera’s vision is that new products be developed by recycling them and then linked with the brand that partnered in developing the solution.
What is circular engineering?
Circular engineering is relatively a new phenomenon that focuses on discovering, developing, sustaining and engineering methods that reuse, repair or recycle products that can aid in a more circular economy. In circular engineering, the raw material is already present in the society albeit undiscovered by many.
What Boomera does
Brammer strongly believes that non-renewable sources are only suppliers of the chain and not the main source of raw material. Boomera develops new products from recycled waste. These same products that were created from waste come back to the manufacturing companies as solutions to their production process.
Moreover, Boomera works with over 200 garbage collectors’ throughout Brazil teaching them training, diagnostics, quality improvement. Boomera also works with delivery points, schools, houses, retail stores and an online platform that manages its projects currently running.
It is indeed a feat when you can offer something for economic, social and environmental welfare. Even more pride is felt when you are able to change the way people think about waste and work towards a usable solution for it. Moreover, Boomera’s achievement lies in its workforce that has real values and wants to make a significant difference to the world.
If this was not enough, this new way of thinking has taken many other companies on board. Multi-national corporations such as Adidas, Nescafe, P&G are partnering with Boomera to find useful solutions to their waste.
Nescafe Dolce Gusto came to Boomera to find an alternative to re-use their coffee pods. Boomera managed to recycle them into plastic resin that is used for Nescafe’s packaging trays. Boomera also managed to recycle disposable diapers into coat hangers.
By 2020, Boomera aims for $100 million turnover. This is proof enough that not only can profit be made from garbage but profit and environmental advancement can go hand in hand also.